Questions people actually ask.

We design, build, deploy, and maintain websites for small and mid-sized businesses: anything from a focused single-page site to a fuller build with booking, e-commerce, or a custom quote system. See our Services page for the full breakdown.

Small businesses, service providers, restaurants, retailers, and startups who want a site that doesn't look like a recycled template, plus businesses that already have a site and want it renovated or rebuilt properly.

No. We're remote-first and work with clients anywhere. New Jersey is where we're based, not where we're limited to.

Small, on purpose. There's no rotating account-manager layer between you and the person doing the actual work. See our About page for more on how we're set up.

Direct communication with the person actually doing the work, not a rotating account team. Transparent pricing agreed before we start, and realistic timelines instead of overpromises. If something isn't a good idea for your business, we'll say so.

Fill out the contact form with a bit about your project, or call/email us directly. We'll follow up, usually within one business day, to talk through what you need.

A sense of what you're trying to build, any existing branding (logo, colors, content) if you have it, and a rough budget or timeline. We can help fill in the gaps if you don't have everything ready yet.

Discover, Design, Build, and Launch: we talk through your goals, design the site with you reviewing along the way, build it, then test and launch. Full detail on our Services page.

It depends on scope: a Foundation-tier site is usually a few weeks; anything with custom features (Apex tier) gets a timeline as part of your quote, agreed before work starts.

Yes. Choose Apex on the contact form and let us know you already have a site, and we'll go through what you want changed and quote based on that, not a full rebuild by default.

That's normal, and fine. Tell us roughly what your business does and what's frustrating you about your current site (or lack of one), and we'll ask the right questions and point you to the plan that fits.

Yes. Design comes before build, and you review it along the way. Nothing gets coded from a design you haven't seen and approved.

Your quote includes a set number of revision rounds during design and build, typically two or three. If you want more past that, or something outside the original scope, we'll quote the extra work before doing it, never bill you silently.

Absolutely. It's your brand and your business. We'll make recommendations based on what actually works for your audience, but the final call is always yours.

Tell us specifically what's not working and we'll revise it within your included rounds. We'd rather get it right than rush something you're not happy with out the door.

Both. If you already have a logo and brand colors, we design around them. If you're starting from scratch, we can help establish that direction as part of the design phase. Mention it when you reach out.

We're a newer studio, so our public Work page is still filling in with real client launches rather than a long back-catalog. If seeing more before you commit matters to you, say so when you reach out: happy to talk through examples directly on a call.

Restaurants, retail, real estate, professional services, and startups are our focus, but the process (real design, clean code, honest timelines) applies regardless of industry.

Marked clearly if not: anything labeled a placeholder or sample is exactly that, not a real client dressed up to look like one. We'd rather be upfront about being new than fake a portfolio.

Likely, yes. We like showing off finished work, and we'll feature it unless you ask us not to. Full detail in the ownership section of our Terms & Conditions.

Foundation is a one-time build. Momentum is the same build plus a year of maintenance. Apex is fully custom and quoted after a call. Full breakdown on our Pricing page.

Domain registration, hosting, database fees, and third-party services are billed separately by those providers. They're not part of our price.

We agree on a payment schedule (deposit, milestones, or whatever fits) in writing before work starts, as part of your project contract.

Yes. Either side can cancel with written notice. You pay for whatever's been done up to that point; deposits already paid aren't refunded once work has started unless we've agreed otherwise. Full detail in our Terms & Conditions.

We'll flag it and quote the extra work before doing it. You'll never see a surprise charge for something you didn't agree to first.

No. Foundation and Momentum are flat, published prices regardless of industry or where you're based. Apex is quoted on project complexity, not who's asking.

A feature is an entire new part of your site that wasn't there before, not a tweak to something that already exists. If you didn't have online booking and now you do, that's a feature. If you didn't have a way for visitors to email you and now there's a contact form, that's a feature. Changing a headline, swapping a photo, or fixing something that's broken is just a small edit, and that's covered separately by your plan's monthly changes (see what counts as a change). Bigger, multi-part additions may count as more than one feature depending on scope; we'll always tell you upfront, before it's built, if something's going to use more than your monthly allowance.

Each edit to something that already exists on your site counts as one change. Ask us to update one paragraph, that's one change. Update three separate paragraphs, or swap two images and fix a broken link, and that's three changes either way. It's not about how long an edit takes, it's about how many separate things get touched. This is different from a feature: a change updates something that's already there, a feature adds something that wasn't. A bug fix isn't counted as a change either, it's covered on its own.

A bug is a part of your site that's broken, behaving incorrectly, or causing problems for another part of the site, not a design choice, just something that isn't working the way it was actually built to. Fixing one isn't a feature and it isn't a change: it's covered on its own and doesn't count against your monthly allowance. Bugs that are on us are free to fix during your first month after launch, and always included on every Care plan after that.

You do, once it's paid in full. We can hold back source files and access until payment clears, same as any contractor relationship.

Clean, framework-free HTML, CSS, and JavaScript for most sites, fast-loading and easy to maintain long after launch. For projects that need more (logins, databases, custom tools), we bring in exactly what's needed for that, not more.

For anything that needs to store data or sign people in, appointments, saved customer info, logins, we use Firebase (built and run by Google). Its authentication service in particular is one of the best available, and for the level of traffic most small business sites see, Firebase's free tier covers it. For email, we send through Resend from your own domain instead of a generic address, and its free tier covers most small business volume too. If you also want SMS text notifications (appointment reminders, order updates), that's an extra cost: SMS doesn't have a meaningful free tier anywhere, it's billed per message industry-wide. Twilio is the standard for that and who we'd set it up with if you need it.

Yes. Since it's hand-built with standard code rather than tied to a proprietary builder's platform, you're not locked into hosting with us or anyone else.

Yes. Every site is built mobile-first and tested across devices before launch, not just designed for desktop and hoped to work elsewhere.

Depends on the build: some projects include a simple way for you to update text or images yourself; others, we handle small edits as part of a maintenance plan. We'll tell you which applies to your project before we start.

Every site is built with SEO-ready structure and fast, clean code from day one: the fundamentals search engines actually care about. Ongoing SEO campaigns (content, link-building) are a separate conversation, not included by default.

Fast. Hand-written code with no page-builder bloat loads a lot quicker than a stack of plugins and generic components you don't need. Exact numbers depend on hosting and content, but performance is a build priority, not an afterthought.

On your site, only if you ask for it. This site itself uses Google Analytics, but it's opt-in: a cookie banner asks first, nothing loads until you accept, and you can change your mind anytime via "Cookie Settings" in the footer. See our Privacy Policy for the full detail. We take the same opt-in approach with client sites.

We build the technical foundation (structure, speed, mobile-friendliness) that local search depends on. Ongoing local SEO work (reviews, listings, content) can be scoped as an add-on if you need it.

Yes. It depends on scope, which we'll talk through on a call: a small store with a handful of products can often work within Foundation, just with fewer built-in features, while a full storefront with a custom checkout flow is usually an Apex build. Either way, we'll tell you what you're actually getting before you commit to a tier.

Yes. A simple booking or quote-request form can often fit within Foundation, just with fewer options; a fuller scheduling system with calendars, reminders, or payment up front is usually Apex-tier. Tell us how you currently handle bookings and we'll scope it based on what you actually need, not assume the bigger tier by default.

Often, yes, on any tier. Email marketing tools, payment processors, CRMs, and similar third-party services can usually be connected. Mention what you use when we scope the project so we can confirm it's feasible and tell you what it takes at your budget.

Yes. A basic password-protected page can often fit within Foundation, just simpler and with fewer features; a fuller member portal with individual accounts and saved content is usually Apex-tier. Same as e-commerce and booking, it comes down to scope, we'll talk through what you actually need and tell you what fits.

We set up hosting for you at launch, but the account and cost are separate from our price, billed by the hosting provider directly, same as a domain.

Yes. Domain registration is a separate, ongoing cost billed by whichever registrar you buy it through, not included in our project price.

Yes. If you already own a domain, we'll point it at your new site during launch. No need to buy a new one just because you're rebuilding.

We can point you to the right setup (usually your registrar's email forwarding, or a provider like Google Workspace), the account itself is yours and billed separately from our price, same as domains and hosting.

For two weeks after launch, we fix anything that's genuinely broken at no extra cost. Beyond that, ongoing updates are covered under Momentum's included year of maintenance, or billed as needed.

Day-to-day stuff: content and image updates, bug fixes, security patches, small tweaks. New features, new pages, or a full redesign are scoped as their own project.

Reach out and we'll quote the fix. You're not locked out of support, it's just billed separately without an active maintenance plan.

Yes. If you already have a site elsewhere, we can quote ongoing maintenance on its own, separate from any redesign work.

Mostly email, with a call when it's genuinely faster to talk something through. Whatever's easiest for you, we'll work with it.

Within one business day, usually much sooner. See our Contact page for direct ways to reach us.

One point of contact, the same person doing the work, not a go-between relaying messages to someone else.

Yes. We're remote-first and work asynchronously by default, with calls scheduled to fit your time zone when a real-time conversation makes sense.

Linked in the footer of every page: Terms & Conditions and Privacy Policy.

Just what you type in: name, email, phone (optional), and project details. It's used to follow up with you and kept as a record; never sold or used for advertising. Full detail in our Privacy Policy.

We talk it through first: both sides agree to spend at least 30 days trying to resolve it directly before either of us goes to court. See Resolving Disputes in our Terms.

The State of New Jersey, USA (see Governing Law in our Terms & Conditions).